InsightX, a Tokyo, Japan–based CX transformation AI platform focused on personalization, has secured an additional JPY 200 million in funding, bringing total Series A funding to JPY 800 million.
Investors
Rakuten Capital and FFG Venture Business Partners led the second close of the Series A round.
Rakuten Capital is the corporate venture capital arm of the Rakuten Group, a global internet services giant based in Tokyo. Launched in 2014, it serves as a strategic investment vehicle to expand the Rakuten Ecosystem by backing innovative startups worldwide. The firm invests in high-growth startups across FinTech, E-commerce, Mobility, and AI.
FFG Venture Business Partners is the corporate venture capital arm of the Fukuoka Financial Group. Established in 2016 and headquartered in Fukuoka, the firm manages multiple funds, including the large-scale Kyushu Open Innovation Fund. FVP is a sector-agnostic investor with a diverse portfolio spanning deep tech, life sciences, and FinTech.
InsightX Use of Funds
The funds plan to use to strengthen product development of the platform, evolve personalization technologies, recruit AI-native engineers, and expand the organizational structure to support growth across B2C industries.
About InsightX
Founded in 2021, InsightX is a technology company specializing in AI-powered Customer Experience (CX) transformation centered on personalization. Its core technology, Shelf-Based Recommendation®, enables B2C companies to deliver individualized, context-aware experiences previously achievable only by major tech firms. Headquartered in Tokyo, Japan, InsightX has been adopted by over 10 e-commerce operators, including Onward, Pal, Urban Research, and Lumine, improving both customer experience and business results.
Funding Details
Company: InsightX, Inc.
Raised: JPY 200.0M
Round: Series A
Funding Date: February 2026
Lead Investor: Rakuten Capital, FFG Venture Business Partners
Additional Investors:
Company Website: https://insightx.tech/
Software Category: CX Transformation AI Platform / Personalization AI
Source: https://insightx.tech/news/