Incentifi, a London, UK-based wellbeing-focused workplace rewards platform designed to incentivise healthier behaviour through real-world value, has raised £150,000 in a pre-seed round.
Investors
The round included investor and strategic advisor James Hardy, a former Deliveroo executive and co-founder of Bioniq.
Incentifi Use of Funds
The funding will support a pilot programme with businesses, including independent Specsavers branches, to test Incentifi’s rewards platform and gather feedback for iteration.
About Incentifi
Founded by Paul Kelbie and James Madders, Incentifi is a workplace wellbeing and rewards platform that redefines employee engagement by seamlessly integrating health-focused incentives with experiential value. Its solutions combine gamified wellness tracking, travel rewards, and cashback-style benefits into one unified ecosystem. Incentifi empowers teams to move more, think better, and feel genuinely valued through real-world rewards. Designed to boost motivation, reduce stress, and strengthen retention, Incentifi helps organisations elevate workplace wellbeing into a strategic business advantage while offering individuals meaningful lifestyle value.
Funding Details
Company: Incentifi
Raised: £150,000
Round: Pre-seed (Phase One)
Funding Date: January 2026
Investor: James Hardy
Company Website: https://incentifi.io/
Software Category: Workplace Wellbeing / Employee Engagement
Source: Caroline Hodgson