Impact Analytics Raises $10 Million in Series B  

by Kay Aloha Villamor in October 27th, 2022

Impact Analytics, a Linthicum Heights, MD-based provider of SaaS AI-based solutions for strategic and unified planning for retail, CPG, and supply chain, announced that it closed $10 million in Series B funding.

The round was led by Argentum Capital Partners IV, L.P. This funding is in addition to Argentum's previous led investment of $11 million, secured in February 2021.

The funding will be used to scale the Company's customer success and sales and marketing organizations to meet the surge of demand for its AI-led products in North and South America, Europe, EMEA, and Asia.

In 2023, Impact Analytics will open offices in London and Dubai to meet burgeoning global demand. Impact Analytics will continue to onboard top onboard talent who push the boundaries of what's possible when humans and machines work together.

"We are having a moment in time where COVID didn't create Peloton or Zoom, but it propelled their success. Forecasting and pricing processes are broken and determinative to the bottom line. During COVID, we helped our clients accurately predict demand, and we thought that was tricky. But today, with unprecedented inflation, continuing supply chain issues, conflicts in Europe, consumer sentiment shifts, and recessionary fears, AI/ML forecasting is a necessity," stated Prashant Agrawal, Impact Analytics' CEO. "We are honored that Walter and Argentum continue to fuel the growth and momentum of Impact Analytics' AI-driven technology. 

This next round of investment will allow us to better serve our fast-growing roster of clients, along with our strong business pipeline, and keep up with demand for our technology as we expand Impact's footprint globally," added Prashant.

Impact Analytics' next-generation AI-driven technology platform powers SaaS solutions to optimize forecasting, planning, merchandising, and end-to-end lifecycle pricing for retailers, DTC eCommerce, and CPGs.

Company: Impact Analytics, Inc. 

Raised: $10.0M

Round: Series B

Funding Month: October 2022

Lead Investors: Argentum Capital Partners IV, L.P.

Additional Investors: 

Company Website:

Software Category: Retail AI solution

About the Company: Impact Analytics is a Retail, CPG, and Supply Chain focused enterprise AI SaaS product company that provides a retail AI solution platform that combines the art and science of end-to-end merchandising and supply chain optimization. Its suite of products for planning, forecasting, merchandising, and end-to-end lifecycle pricing is empowering leading retailers to make smart data-based decisions, transform their businesses, and achieve substantial business benefits. Impact Analytics' unique engagement model allows quick implementations to be executed cost-efficiently with lower TCO. Impact Analytics is advancing forecast precision to highly reliable levels across its SmartSuite products: unique AI/ML models and innovations that support all item types; glass box visibility to rationalize how the forecast was created clearly; models that leverage hundreds of causal factors to develop the forecast; and The ability to work exceptionally well for new, volatile, and low volume products. Impact Analytics synthesizes business wisdom from top-tier strategy consultants, advanced machine learning from experienced data scientists, and cutting-edge product development by expert application designers and developers to create solutions that enable its clients to win.


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