Ikue, a London, UK-based Customer Data Platform (CDP) built for telcos, announced that it raised £2.25 million in a seed round of funding from private investors.
The funds will be used to develop its customer data platform for midsize telecom operators worldwide. The startup will also use the investment to fund new staff recruitment and for international sales and marketing activity.
Bronwynne Stoddart, Ikue co-founder and CEO, says, “The Ikue CDP has been designed and built from the ground up by a team of telecom experts with a combined 25+ years experience in the telecoms industry. The opportunity we offered for investors to join the seed investment round was to support the acceleration of the current prototype version to a fully operational, revenue-generating minimum viable product (MVP): and also to help scale the business.”
“We are delighted to have not only hit but exceeded our investment target, and thank our new and existing investors for their support and confidence in the Ikue proposition and the technology behind it,” adds Stoddart.
Ikue’s CDP is designed to solve the unique challenges of the telecom market and is based on decades of direct experience by a team of senior telecom technologists and marketers.
Company: Ikue Limited
Round: Seed Round
Funding Month: November 2022
Lead Investors: Undisclosed
Company Website: https://ikue.io/
Software Category: Customer Data Platform (CDP)
About the Company: Founded by Bronwynne Stoddart and Stuart Stoddart, Ikue is a marketing technology company that innovates with customer data to power personalization for telecom operators. The company’s main purpose is to enable mass personalization for marketing, which sets it apart from corporate programs like CRM and generalist CDPs. Ikue’s Customer Data Platform is the first CDP built for telcos that stitches customer data together with super low latency events in a single location to enable the execution of personalized marketing, sales, and service messages at the right time and in the right channel. The cloud platform provides data science and machine learning capabilities for quick building and deployment of analytics and comes pre-configured with interfaces to widely used data and marketing activation apps. It can also resolve cross-domain identification.