Humanising Autonomy Raises Funding Round  

by Kay Aloha Villamor in March 2nd, 2023

Humanising Autonomy, a London, UK-based company building the global standard for human-machine interactions, announced that it raised debt funding.

The investment was from Silicon Valley Bank UK, a financial partner shaping the innovation economy.

The funds will be used to support the company's expansion into new markets as well as the ongoing implementation of its moral AI computer-vision technology across the mobility and smart spaces industries.

Maya Pindeus, co-founder of Humanising Autonomy, says, “The demand for human-centric technology is at its peak, and we’re excited to have the support from Silicon Valley Bank, to scale our work in translating human behavioral context into a language that automated and semi-automated technology can understand so that products and experiences are safer, efficient and more pleasant for people.”

The company aims to change the way machines understand humans. Its technology offers actionable data and insights that companies can use to make operational choices, lower risk, and improve customer experiences by connecting to an existing camera platform or video stream.

Company: Humanising Autonomy Limited

Raised: Undisclosed

Round: Debt Funding

Funding Month: March 2023

Lead Investors: Silicon Valley Bank UK

Additional Investors:

Company Website:

Software Category: Behavioral AI

About the Company: Founded in 2017 by Leslie Nooteboom, Maya Pindeus, and Raunaq Bose, Humanising Autonomy began in the automotive industry as a critical part of the ADAS. Its behavioral AI platform uses computer vision software to understand and predict human behavior from camera images and videos. The company’s platform extracts and enriches the most valuable insights from your data to rescue information overload, uncover the context behind flagged events and eliminate unnecessary costs. Currently, Humanising Autonomy operates across the video telematics, construction, transportation, mobility, and intelligent video analytics sectors with the intent to improve the way societies protect, understand, and engage their citizens.


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