Hippoc, a Montreal, Canada-based Adtech startup that provides neuroscience and AI-powered ad testing and optimization tool, raised CAD $3 million in financing from Colvest Holdings Inc. and Distinction Capital (the private investment fund of CGI founder Serge Godin).
The funds will be used to expand the business to a wider client base in North America as well as in Europe, and help the company support its vision to further develop its first-of-its-kind intuitive artificial intelligence (AI) platform designed for marketing specialists.
This funding will support the current Hippoc platform as well as develop integrations with advertising platforms like Google and Facebook (Meta) and new applications, including software to dynamically analyze different types of content, such as interfaces, emails, blogs, animated content, videos, and GIFs.
"Hippoc's solution is timely for the digital marketing world, which is going through unprecedented challenges related to measuring performance, stricter regulations, new tools for consumers to restrict access to identifying data, and the imminent end of third-party cookies," Jean-Maxime Larouche, CEO and co-founder of Hippoc, explained. "Hippoc's unique and proven platform solves these issues by offering a complete turnkey solution.
Hippoc web-based app, described as the ultimate advertising testing and optimization tool fueled by neuroscience and AI, predicts the cognitive impact of an ad before it appears online.
Users of the company's platform are growing exponentially, with thousands of clients already benefiting from the technology, including leading Canadian marketing and advertising agencies Glassroom, BleuBlancRouge, and Adviso.
Now, Hippoc is expanding across the U.S., and collaborations are already underway with agencies in New York.
Company: Hippoc, Inc
Raised: CAD $3.0M
Funding Month: January 2023
Lead Investors: Colvest Holdings Inc. and Distinction Capital
Company Website: https://www.hippoc.ai/
Software Category: Advertising Testing and Optimization platform
About the Company: Founded in 2019 by Jean-Maxime Larouche and Kévin Combe, Hippoc is a unique advertising testing and optimization platform fueled by neuroscience and artificial intelligence. Its SaaS solution is designed to help marketing specialists evaluate the effectiveness of their advertising before it is used by replicating the internal workings of the human brain. Hippoc's mission is to help companies optimize their advertising so that the public will remember the message conveyed.