Groove, a San Francisco-based leading sales engagement platform for enterprises using Salesforce, raised a $45 million Series B round of funding.
The round was led by Viking Global Investors, joined by existing investors Capital One Ventures, Level Equity, Quest Venture Partners, and Uncork Capital also participated the round.
Groove plans to use the funding to expand its international operations and accelerate its momentum in the enterprise segment of the market.
Company: Groove Labs Inc.
Round: Series B
Funding Month: October 2021
Lead Investors: Viking Global Investors
Additional Investors: Capital One Ventures, Level Equity, Quest Venture Partners, and Uncork Capital
Company Website: https://www.groove.co/
Software Category: Sales engagement platform
About the Company: Groove is the leading sales engagement platform for enterprises using Salesforce. Built for the needs of relationship-based sellers, Groove increases rep productivity, drives Salesforce adoption, and provides revenue leaders with key insights to know what’s driving their business. Because Groove is Salesforce native, it has the most advanced activity capture in the industry, ensuring that revenue teams can rely on accurate reporting and forecasting, lowered compliance risk, and streamlined administration. Whether it’s automating CRM data entry or empowering reps to generate pipelines and close more deals, Groove gives reps 20% of their week back to focus on high-value activities. Over 70,000 people use Groove at some of the world’s largest and fastest-growing companies, including Google, BBVA, Atlassian, Uber, and Capital One. Groove has ranked #1 in customer satisfaction on G2 in five sales technology categories and has made the Inc. 5000 list of the fastest-growing privately held companies in the U.S. for three years in a row.