GreenPlaces Raises $4 Million in Seed Round

by Kay Aloha Villamor in October 17th, 2022

GreenPlaces, a Raleigh, N.C-based "sustainability for all" climate platform, announced that it raised $4 million in a seed funding round led by Felicis, with participation from Bull City Venture Partners.

Angel investors including Howard Lerman & Brian Distelberger (co-founders of Yext), Scot Wingo (founder of ChannelAdvisor), Jesse Lipson (founder of ShareFile), Todd Olson (founder of Pendo), Kyle Porter (Founder of SalesLoft), and Baker Shogry (former head of Product at Plaid) also participated in the round. 

GreenPlaces has raised $5 million to date and will be using this fresh round of capital to double the size of the team over the next year.

"We realized that everyone was building sustainability tools for the world's largest companies, but no one was offering a solution for the 99% of businesses that don't live on the Fortune 500," said founder and CEO Alex Lassiter. "Products built for Wal-Mart, or Goldman Sachs aren't going to work for most SaaS companies. Likewise, they also won't work for a law firm, logistics company, hotel, or restaurant chain. We realized these resource-constrained businesses make up nearly 70% of global emissions, and they weren't being served. These businesses need an easy-to-implement solution that does more than generate a carbon footprint. They need a platform that creates personalized recommendations on what to do, and tools to engage employees and customers – they needed all the things a sustainability team would do."

GreenPlaces also helps clients engage their employees with customers. They connect to tools like Slack to post updates, progress, and climate competitions. They also generate a sustainability page that clients can embed on their website to keep customers updated on sustainability progress. 

GreenPlaces has already signed over one hundred customers from various industries, including Flatiron Health, JustWorks, SalesLoft, bartaco, Thuma, Yext, and more.

Company: Green Places, Inc. 

Raised: $4.0M

Round: Seed Round

Funding Month: October 2022

Lead Investors: Felicis

Additional Investors: Bull City Venture Partners, Howard Lerman, Brian Distelberger, Scot Wingo, Jesse Lipson, Todd Olson, Kyle Porter, and Baker Shogry 

Company Website:

Software Category: sustainability software

About the Company: GreenPlaces is the clear path for corporate sustainability. GreenPlaces sustainability platform is easy-to-implement and helps businesses gain visibility into carbon emissions, improve their metrics and easily reach sustainability goals. GreenPlaces integrates with hundreds of common tools like Rippling, Workday, ADP, NetSuite, and QuickBooks, making sustainability reporting seamless, accurate, and less time intensive than other platforms. It connects to nearly all US energy, water, and natural gas utilities to give businesses full visibility into their emissions with half the effort. The platform analyzes the data it collects and combines that with industry expertise to make personalized recommendations for businesses, allowing companies to the tedious process of manual data entry by connecting tools they already use. They serve various industries, from software companies to professional services to restaurants, retail, and hospitality. GreenPlaces combines industry expertise with simple-to-implement software to make sustainability achievable for all businesses. The company is based in Raleigh, NC, and has employees across the US.


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