Gradial, a Seattle, Washington–based enterprise software company defining agentic marketing operations, has raised $35 million in Series B funding, bringing its total funding to $55 million.
Investors
The round was led by VMG Partners, with participation from existing investors Madrona and Pruven Capital.
VMG Partners, founded in 2005 and based in San Francisco, is a growth equity firm focused on helping innovative companies evolve into enduring brands. Investing through its Consumer and Technology funds, VMG emphasizes progress and innovation. The firm partners with enterprises and founders to drive successful investments, mergers, and acquisitions across sectors, including beauty & personal care, food & beverage, health & wellness, pet, and technology that enhances consumer brand operations.
Gradial Use of Funds
The company will use the funding to accelerate platform development and expand its Seattle-based team across engineering, product, and go-to-market functions.
About Gradial
Founded by Doug Tallmadge, Anish Chadalavada, Deip Kumar, and Anup Chamrajnagar, Gradial is an enterprise software company that focuses on transforming marketing operations through AI-powered agents. It helps businesses manage and accelerate their content supply chains. Gradial's agents automate the execution layer of marketing: authoring, brand redesigns, QA, and large-scale campaign operations across existing systems and workflows. Headquartered in Seattle, Washington, Gradial serves major global enterprises, including T-Mobile.
Funding Details
Company: Panorama Artificial Intelligence Corp. (Gradial)
Raised: $35.0M
Round: Series B
Funding Date: December 2025
Lead Investor: VMG Partners
Additional Investors: Madrona, Pruven Capital
Company Website: https://www.gradial.com/
Software Category: AI-powered marketing operations / Enterprise automation
Source: https://www.prnewswire.com/news-releases/gradial-raises-35-million-to-redefine-enterprise-marketing-through-ai-agents-302631055.html