GoodFit, a London, UK-based AI-driven go-to-market platform, has raised $13 million in Series A funding.
Investors
The round was led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures.
Notion Capital is a European venture capital firm specializing in early-stage investments in cloud computing and Business-to-Business (B2B) Software-as-a-Service (SaaS) companies. Founded in 2009, the firm manages over £1 billion in assets across multiple funds.
GoodFit Use of Funds
The company will use the funds to broaden its customer base and enhance capabilities that enable revenue leaders to directly achieve GTM outcomes with AI agents.
About GoodFit
Founded in 2020 by Harrison Rose and Aleksander Bury, GoodFit is an AI-native platform for modern go-to-market operations. By combining proprietary market data, first-party performance data, and configurable tooling, it empowers commercial leaders to identify and prioritize accounts, run campaigns, forecast channel mix, and optimize customer acquisition costs in real time.
Funding Details
Company: GoodFit Limited
Raised: $13.0M
Round: Series A
Funding Date: September 2025
Lead Investor: Notion Capital
Additional Investors: Salica Investments, Inovia Capital, Robin Capital, Common Magic, Andrena Ventures
Company Website: https://www.goodfit.io/
Software Category: AI-driven Go-to-Market / Data Platform
Source: https://tech.eu/2025/09/29/goodfit-nets-13m-to-reshape-go-to-market-in-the-ai-era