GetPica, a Milan, Italy-based AI-powered photo distribution platform for events and hospitality, has secured funding round.
With this latest round, the company has reached a total of €5 million in capital raised since 2022.
Investors
The round was led by PranaVentures, with participation from CDP Venture Capital SGR via Fondo Rilancio Startup, as well as strategic business angels.
PranaVentures is an Italian operational venture capital firm based in Milan, specializing in early-stage investments (seed to post-seed) in high-tech and digital startups. The firm focuses on sectors such as AI, SaaS, blockchain, e-commerce, and digital innovation, aiming to accelerate startup growth through a data-driven and founder-friendly approach.
GetPica Use of Funds
The company will use the funding to strengthen its AI platform, accelerate its SaaS model, and expand into new international markets, like the US, Middle East, and Asia.
About GetPica
Founded in 2022 by Manolo Martini, Enrico Minotti, and Daniele Lazzara, GetPica is an AI-powered platform that enables secure, automated, and personalized photo distribution at events, in entertainment, and across hospitality settings. Its platform delivers personalized event photos and videos in real-time using facial recognition. In addition to content delivery, GetPica features an integrated marketplace and marketing automation tools that enable brands to retarget and upsell to attendees. GetPica has over 400 partnerships in 55 countries including Netflix, LinkedIn, Campari, and Louis Vuitton.
Funding Details
Company: Pica Group S.p.A.
Raised: Undisclosed
Round: Unknown
Funding Date: July 2025
Lead Investor: PranaVentures
Additional Investors: CDP Venture Capital SGR (Fondo Rilancio Startup), strategic business angels
Company Website: https://business.getpica.com/
Software Category: AI Event Photo Distribution / Event Tech / Privacy-focused SaaS
Source: https://tech.eu/2025/07/08/getpica-closes-funding-round-led-by-pranaventures-reaching-eur5m-in-total-capital-raised/