Gameball, an Egypt-based marketing CRM platform, closed a $3.5 million seed round to accelerate product commercialization, enterprise customer acquisition, and strategic hiring.
The round was led by 500 Global, P1 Ventures, and Launch Africa Ventures and also included Seedra Ventures, Arzan Ventures, Propeller, and Core Vision alongside regional angel investors.
“This seed round brings on board renowned investors who will help fuel our growth, marking a critical milestone for us as we evolve into a truly global platform,” said Ahmed Khairy, co-founder, and CEO of Gameball.
Gameball’s marketing solution gives omnichannel retailers a 360-degree view across all customer touchpoints and journeys. Its suite of products empowers businesses to analyze customer behavior, leverage first-party data, identify monetization opportunities, and execute retention strategies.
Its fully integrated marketing suite equips marketers with customer analytics and segmentation, incentive and loyalty management, and cross-channel messaging, helping drive customer conversion and personalized engagement, while providing rich data and insights for brands.
As part of its growth strategy, Gameball will operationalize teams in Saudi Arabia, Germany, and the United Kingdom while investing in the commercialization of its product.
Company: Gameball
Raised: $3.5M
Round: Seed Round
Funding Month: February 2023
Lead Investors: 500 Global, P1 Ventures, and Launch Africa Ventures
Additional Investors: Seedra Ventures, Arzan Ventures, Propeller, and Core Vision
Company Website: https://www.gameball.co/
Software Category: Loyalty Management Software
About the Company: Founded in 2020 by Ahmed Khairy, Ahmed El Assy, and Omar Alfar, Gameball is an all-in-one customer intelligence and marketing CRM platform that helps consumer brands create personalized engagement with customers and monetize their customer base. Gameball uses gamification to offer intelligent and customizable loyalty and rewards programs, behavior-based notifications, and a referral management system, all within a single gamified experience. Gameball integrates with famous tools like Mailchimp, Intercom, Klaviyo, Hubspot, and more. Since its launch, Gameball has served more than 7,000 businesses and 20 million consumers, and it processes over US$260 million worth of transactions every month.
Source: https://disrupt-africa.com/2023/02/10/egyptian-marketing-startup-gameball-raises-3-5m-seed-round/