Future Anthem, the pioneering AI and data science powerhouse, announced that it closed a Series A round of financing led by Bettor Capital the early-stage venture firm that focuses on software and technology providers in the real-money gambling industry.
iGaming and sports betting investment firm Sharp Alpha Advisors, seasoned industry veterans including Benjie Cherniak, and other new investors also participated.
The capital will be used to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data, and delivery specialists to service the rapidly expanding North and Latin American markets.
The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in the online casino and expand further into sports betting and other gaming verticals.
Company: Future Anthem Limited
Round: Series A
Funding Month: July 2022
Lead Investors: Bettor Capital and Benjie Cherniak
Additional Investors: Sharp Alpha Advisors
Company Website: https://www.futureanthem.com/
Software Category: Game Data Science & AI
About the Company: Future Anthem humanizes data with AI to personalize the player experience for everyone, with quick-to-deploy modules across the entire player journey, utilizing machine learning in real-time to onboard and retain customers responsibly. Future Anthem’s Amplifier AI product is powered by Microsoft Azure and Anthemetrics – the world’s first data science platform built for the gambling industry, which has processed more than 170 billion player transactions and includes the largest independent behavioral dataset of players globally. Trusted by the world’s leading gambling operators and studios – including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming, and Paddy Power Betfair – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.