Funnel, a Stockholm, Sweden-based marketing intelligence platform, has secured an $80 million debt facility.
Investors
The financing was provided by HSBC Innovation Banking and Hercules Capital.
HSBC Innovation Banking is a specialized division of the HSBC Group dedicated to supporting the innovation economy, specifically startups, scale-ups, and venture capital firms that fund them. It provides venture debt and funding banking to high-growth sectors such as technology, life sciences, and healthcare across the US, UK, Israel, and Asia.
Hercules Capital is a public specialty finance company that operates primarily as a business development company (BDC), focused on providing senior secured loans and growth capital financing to high-growth, venture capital-backed companies, especially in the technology and life sciences sectors.
Funnel Use of Funds
The funds will support AI-driven product development, international expansion, enhanced analytics capabilities, and progress toward profitability.
About Funnel
Founded in 2014 by Fredrik Skantze and Per Made, Funnel provides a marketing intelligence platform that enables organizations to collect, structure, visualize, and analyze data from over 600 marketing platforms. Its platform helps brands and agencies make data-driven decisions, improve campaign performance, and streamline reporting across multiple channels. Headquartered in Stockholm, Sweden, Funnel serves global brands such as Adidas and Sony, as well as agencies including Publicis and Havas.
Funding Details
Company: Funnel
Raised: $80.0M
Round: Debt Facility
Funding Date: January 2026
Investors: HSBC Innovation Banking, Hercules Capital
Company Website: https://funnel.io/
Software Category: Marketing Intelligence / AI-Driven Analytics
Source: https://tech.eu/2026/01/28/funnel-secures-80m-debt-facility/