Frigade Raises $3 Million in Seed Round

by Kay Aloha Villamor in July 24th, 2023

Frigade, a San Francisco, CA-based startup offering a product onboarding and adoption solution for React-based web applications raised $3 million in seed funding.

The round was led by Craft Ventures Management LLC and La Famiglia VC GmbH & Co. KG, with participation from Y Combinator LLC, Defy Partners L.P., and Magic Fund LLC.

The funds will be used to grow its library of onboarding experiences for developers and support additional web software development kits for business-to-business software-as-a-service (SaaS) companies.

Frigade's platform simplifies the creation of onboarding flows, activation checklists, and product tours for developers using React. The solution aims to free developers from the need for back-end development assistance and offers out-of-the-box user targeting and state management features to ease the development process.

Unlike traditional digital adoption platforms that primarily cater to marketers and managers, Frigade focuses on providing React components that enable businesses to design and launch efficient user onboarding procedures within hours. The platform's customizable React components ensure seamless integration into any brand and application, offering a unique and unified user experience.

With the new funding, The company plans to evolve into a comprehensive customer journey management platform. Frigade aims to provide personalized registration flows, engaging announcements, upsells, and customer retention strategies like feedback loops and regular communication.

Company: Frigade Inc.

Raised: $3.0M

Round: Seed Round

Funding Month: July 2023

Lead Investors: Craft Ventures Management LLC and La Famiglia VC GmbH & Co. KG

Additional Investors: Y Combinator LLC, Defy Partners L.P., and Magic Fund LLC

Company Website:

Software Category: Onboarding Solutions

About the Company: Founded in 2022, Frigade is a company that developed a developer tool for growth engineering teams. It helps developers build better native onboarding and product education, faster. Frigade provides native SDKs and an API, allowing developers to build onboarding experiences with the same quality and flexibility as in-house solutions. Frigade recently graduated from Y Combinator's Winter 2023 accelerator program. The company’s goal is to develop the platform that every growth engineering team would love to have.


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