Raises $45 Million in Series B  

by Kay Aloha Villamor in May 18th, 2022, a Toronto, Canada-based Sales Performance Management solution (SPM) that is revolutionizing how sales compensation is designed, managed, and optimized, announced that it raised $45 million in Series B funding. 

The round was led by ACME Capital, along with Crosslink Capital, Golden Ventures, Uncork Capital, Xfund, and Gaingels. plans to use the capital to expand its product development and go-to-market capabilities to meet growing demand in the SPM market.  

Company: Forma AI Inc.

Raised: $45.0M

Round: Series B

Funding Month: May 2022

Lead Investors: ACME Capital

Additional Investors: Crosslink Capital, Golden Ventures, Uncork Capital, Xfund and Gaingels

Company Website:

Software Category: Sales Performance Management solution (SPM)

About the Company: Founded in Toronto in 2016, is the world’s first sales compensation solution driven by a collective data model. It allows organizations to design, execute, and optimize their sales compensation strategy within a single platform. is trusted by a growing list of innovative global enterprises with clients including Autodesk, TrustPilot, OpenTable, CareerBuilder, and more.     




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