Forma.ai, a Toronto, Canada-based Sales Performance Management solution (SPM) that is revolutionizing how sales compensation is designed, managed, and optimized, announced that it raised $45 million in Series B funding.
The round was led by ACME Capital, along with Crosslink Capital, Golden Ventures, Uncork Capital, Xfund, and Gaingels.
Forma.ai plans to use the capital to expand its product development and go-to-market capabilities to meet growing demand in the SPM market.
Company: Forma AI Inc.
Round: Series B
Funding Month: May 2022
Lead Investors: ACME Capital
Additional Investors: Crosslink Capital, Golden Ventures, Uncork Capital, Xfund and Gaingels
Company Website: https://www.forma.ai/
Software Category: Sales Performance Management solution (SPM)
About the Company: Founded in Toronto in 2016, Forma.ai is the world’s first sales compensation solution driven by a collective data model. It allows organizations to design, execute, and optimize their sales compensation strategy within a single platform. Forma.ai is trusted by a growing list of innovative global enterprises with clients including Autodesk, TrustPilot, OpenTable, CareerBuilder, and more.