Fingerprint for Success (F4S) Raises AU$5 Million in Seed Round  

by Kay Aloha Villamor in February 3rd, 2023

Fingerprint for Success (F4S), a Sydney, Australia-based artificial intelligence (AI)-based performance coaching startup, announced that it raised a new AU$5 million in seed funding, bringing the total seed investment to AU$9 million.

The round was led by Investible, with participation from Australia and the U.S. VCs, including Five V Capital and Salesforce Ventures.

The capital raised will be primarily used to make F4S' real-time personal and team insights and coaching accessible via additional third-party integrations within work and collaboration platforms such as Slack and Zoom.

"There has been a focus until now for companies to prioritize hard, technical skills deemed necessary for performance. Though, it's actually the 'soft' or what we like to call human skills that have proven time and time again to make or break teams and are the most crucial in building goal-oriented, efficient and purpose-driven teams" Michelle Duval - Founder & CEO - Fingerprint for Success (F4S) says, "There's a driving need to rapidly grow resources and solutions to solve the complex problems Gen Alpha, GenZs and Millennials inherit. F4S's scalable technology is an always ready, real time solution to optimize the otherwise untapped potential within our future problem solvers helping both individuals and teams to invent and navigate brighter futures."

The layered technology offers a digital and scalable solution for individuals and teams to understand and bring out the best in themselves, and each other. The cutting-edge technology gives users a suite of tools to scale cohesive, high-performing teams and cultures.

F4S and AI Coach Marlee is the world-first technology pioneering the democratization of coaching, carving a new category for technology-driven human development. 

Launched in 2021 and has already delivered more than 900,000 minutes of coaching towards around 100,000 goals across 20,000 organizations in 194 countries. 

Company: F4S Australia Pty Ltd 

Raised: AU$5.0M

Round: Seed Round

Funding Month: February 2023 

Lead Investors: Investible

Additional Investors: Five V Capital, and Salesforce Ventures

Company Website:

Software Category: Personal development & AI coaching

About the Company: Founded by Michelle Duval, Fingerprint for Success (F4S) is a professional and personal development platform for individuals & teams to make amazing things happen at work and in life. F4S features a simple and intuitive user interface with a vast range of tools for well-being, happiness, performance, diversity, and inclusion, plus a huge library of AI and human coaching programs. F4S has an applicant tracking integration with HR software Greenhouse to provide hiring managers with intel on candidate suitability and success in the culture of their potential new workplace. Its product, AI Coach Marlee, specializes in developmental and performance coaching based on decades of evidence-based research into human development. F4S was used by tech companies such as Atlassian, AWS, Hubspot, and Canva. It's on a mission to empower individuals and teams to work better together.


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