FindMine Secures New Funding Round  

by Kay Aloha Villamor September 15th, 2022

FindMine, a New York-based leader in AI-powered dynamic content creation for brands, announced that it closed a new venture capital funding round. 

The round was led by XSeed Capital and Underscore VC. This investment supplements a previous seed round and brings total capital investment in FindMine to $9.9 million.

Proceeds from the investment will be used to accelerate go-to-market activities and advance the development of FindMine’s AI-powered content engine.

“The current personalization process is broken, and one-to-one, persona-based marketing simply does not scale, because the industry forgot about one big piece of the equation: the content. We’re changing the game with AI-powered automation that can create visual, shoppable assets in milliseconds,” commented FindMine CEO Michelle Bacharach. “We’re excited about this investment because it means that we can continue to grow our platform’s ability to create highly-produced and differentiated editorial content out of thin air – empowering brands and retailers to maintain visibility with customers and other key audiences while driving both revenue and loyalty.”

The new investment will enable FindMine to develop its machine learning technology further to take advantage of new datasets like inventory location, allowing retailers and brands to improve sustainability by driving down split shipments. 

In addition, the company will further develop its “headless” offering, which enables content from the FindMine platform to be injected into any customer experience via API.

Company: FindMine, Inc.

Raised: Undisclosed

Round: Venture Capital

Funding Month: September 2022

Lead Investors: XSeed Capital and Underscore VC

Additional Investors: 

Company Website:

Software Category: AI-powered dynamic content creation for brands

About the Company: FindMine is the leader in AI-powered dynamic content creation for brands. The company has created an entirely new product category in digital marketing that unlocks the full promise of personalization while protecting and enhancing a brand’s POV by eliminating the content bottleneck. FindMine’s content engine guides online shoppers with dynamic shoppable content (editorial-themed pages, style guides, Complete the Look, and more) that increases key sales KPIs across e-commerce, email, ads, and social media, as well as in-store applications. FindMine works with top retailers and brands such as Mitchell Gold + Bob Williams, Rogers, Adidas, Destination XL, Perry Ellis, and many more. FindMine is a LVMH Maison des Startups member, a 2018 Gartner “Cool Vendor” in retail, and a Retail Tech Innovation Hub Global Technology of the Year finalist. 


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