Exolyt, a Helsinki, Finland-based B2B SaaS platform offering TikTok analytics and insights, raised €450,000 in pre-seed from Trado Capital and Founder’s Edge from Finland.
The funds will be used to scale its analytics features for business end-users and expand sales and marketing.
“As the TikTok market grows exponentially, we recognized the absence of tools that can provide holistic, actionable insights for companies. So, Exolyt focused on providing higher value KPIs with not only data-driven performance monitoring but also intelligent social listening and intuitive insights that can disrupt modern approaches to social media strategy and consumer marketing,’’ says Henri Malkki, CEO and Co-founder of Exolyt.
Exolyt has built an AI-powered platform that interprets TikTok user behavior and performance analytics to give businesses a foresight into the brand’s growth potential.
The platform is built for consumer brands, marketing agencies, product developers, and research service providers to get a foresight into a brand’s growth potential.
Exolyt provides features allowing customers to advance business strategies with actionable insights on brand performance, its audiences, and best practices.
Company: Extravagant Company Oy Ltd
Funding Month: March 2023
Lead Investors: Trado Capital and Founder’s Edge
Company Website: https://exolyt.com/
Software Category: Analytics Tool
About the Company: Founded in 2020 by Henri Malkki, Jonne Bovellán, and Mauri Karlin, Exolyt offers state-of-the-art, intelligent analytics on short videos for social media channels - currently specializing in TikTok. It is built for consumer brands, marketing agencies, product developers, and research service providers to get foresight into a brand’s growth potential. The platform provides a variety of intelligent features allowing customers to track, monitor and discover actionable insights that power strategic business growth, help to stay on top of trends, and gain faster visibility and market share. Its AI-powered solution gives a transparent and holistic understanding of the voice of the customer and industry trends. Currently, the company has almost 100 clients in 20 different countries, including the United States and Japan.