Emperia, a London, UK-based immersive retail startup that provides a SaaS platform for virtual e-commerce experiences, raised $10 million in a Series A funding
The round was led by Base10 Partners, with participants including Daphni VC, Sony Innovation Fund, Concept VC, and Jay Radia.
The funds will expand the company’s team, enhance its virtual store SaaS platform, and increase its global presence to earn the leader’s position in the future of experiential retail.
The startup is also exploring the use of machine learning to generate visuals and 360-degree videos for product demonstrations.
“While working in fashion, it became clear to me that e-commerce was the future, but 2D websites were merely a tool that enabled an online purchase, but were lacking the customer journey and story-telling that brands are after,” said Olga Dogadkin, CEO and co-founder of Emperia.
Launched in 2019, Emperia has already developed virtual stores for prominent fashion brands like Bloomingdales, Dior, Ralph Lauren, and Lacoste. The goal is to enhance consumer interaction and boost revenue for partner companies.
Emperia plans to use customer data from virtual stores to improve customization for retailers, which some shoppers might not be comfortable with.
Company: Emperia Ltd.
Round: Series A
Funding Month: January 2023
Lead Investors: Base10 Partners
Additional Investors: Daphni VC, Sony Innovation Fund, Concept VC, and Jay Radia
Company Website: https://emperiavr.com/
Software Category: Virtual Retail Platform
About the Company: Founded in 2019 by Olga Dogadkina and Simonas Holcmann, Emperia has developed a platform that enables the creation of immersive virtual experiences for brands across multiple retail sectors. The platform marries the reach and accessibility of e-commerce with the impact of physical customer service shopping experience while leveraging the unique traits of the virtual space; giving companies access to technology and infrastructure, which allows them to build and manage powerful virtual experiences; adding a layer of interaction, personalization, data monitoring, and omnichannel cohesion. Emperia is working with some of the world’s leading names in fashion and retail including Dior, Burberry, Bloomingdale's, Harrods, Giorgio Armani, Lacoste, Dom Pérignon, Christie’s, Getty Images, and more.