Electric Twin, a London, UK–based AI-powered synthetic audience platform, has raised $10 million in funding, bringing its total funding to $14 million.
Investors
The round was led by Atomico, with participation from LocalGlobe, Mercuri, Samos Investments, and angel investors including Marc Andreessen, Cal Henderson, Eric Salama, Tom Shinner, and Louis Mosley.
Atomico is a European venture capital firm headquartered in London, founded in 2006 with a founder-led mission to scale category-defining tech companies. Managing over $5 billion in assets, the firm invests in startups from Series A through Pre-IPO stages.
Electric Twin Use of Funds
The company will use the funding to support international expansion, enhance predictive technology, improve synthetic audience models, and broaden the range of scenarios organizations can analyze for decision-making.
About Electric Twin
Founded by Dr. Ben Warner and Alex Cooper, Electric Twin develops AI-powered tools that create synthetic audience models to simulate human thinking and behavior. By combining survey data, large language models, social science research, and machine learning, the platform allows organizations to anticipate audience responses to messaging, product launches, and strategic decisions. Electric Twin’s predictive models help organizations make more informed choices, improving planning and strategy across multiple domains.
Funding Details
Company: Electric Twin, Ltd.
Raised: $10.0M
Round: Seed Round
Funding Date: February 2026
Lead Investor: Atomico
Additional Investors: LocalGlobe, Mercuri, Samos Investments, Marc Andreessen, Cal Henderson, Eric Salama, Tom Shinner, Louis Mosley
Company Website: https://www.electrictwin.com/
Software Category: AI Audience Simulation / Predictive Analytics
Source: https://tech.eu/2026/02/12/electric-twin-expands-ai-audience-platform-with-14m-round/