Dubai-Based Online Automotive Retailer Seez Secures $5 Million in pre-Series B  

by Kay Aloha Villamor in October 5th, 2021

Seez, a Dubai, UAE-based automotive retail startup, raised $5 million in a twice oversubscribed Pre-Series B round from Nuwa Capital, with Crealize, BY Venture Partners (BYVP), Alfa Partner Holding, and multiple key angel investors.

Seez plans to utilize its newly acquired funding towards growing digital capabilities as well as expanding to new geographies, making Seez one of the very few Middle Eastern startups that have managed to break into the European market. 

Company: Seez App-FZCO

Raised: $5.0M

Round: pre-Series B

Funding Month: October 2021

Lead Investors: Nuwa Capital

Additional Investors: Crealize, BY Venture Partners (BYVP), and Alfa Partner Holding

Company Website:

Software Category:  Automotive platform>AI

About the Company: Launched in 2016, Seez started as an AI-based image recognition app for cars, later developing it into a car listings aggregator app in five markets, also offering AI and data tools for car buyers. Through their Tech and AI-integrated platform, users can buy cars from official dealers or even from individual resellers, disrupting the predominantly offline car dealership dynamic and opening the potential for new leads and untapped revenue generation. Seez is changing the way people buy cars and how auto businesses operate. We have been developing innovative solutions for automotive retail since 2016 using AI and data, and working together with dealers, manufacturers, and the public sector to reshape traditional retailing models and consumer journeys.


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