DrivenIQ, a Towson, MD-based company that specializes in audience data and advertising technologies, raised $15 million in Series A funding.
The round was led by Capstone Technologies Group, Inc. (OTC: CATG). Capstone Technologies acquires, operates, and develops disruptive technologies organically. In October 2021, the company acquired a minority stake in DrivenIQ and has since invested additional capital to accelerate DrivenIQ's growth.
This funding supports the expansion of:
DrivenIQ’s Customer360™ AMP (Audience Management Platform™), called VisitIQ™, is composed of custom first-party data, location geo-device data, predictive AI modeling, and custom micro-audiences.
DrivenID™ Identity Graph organizes, connects, unifies, and analyzes online and offline consumer and behavioral data for more than 14 billion customer records, identifying over 230 million U.S. households.
"Our funding will help us reach our goal and revolutionize the way data platforms manage audiences at scale." --CEO of DrivenIQ Albert Thompson
Company: DrivenIQ Corporation
Round: Series A
Funding Month: Aug 2022
Lead Investors: Capstone Technologies Group, Inc.
Company Website: https://www.driveniq.com/
Software Category: Omni-data DaaS
About the Company: Founded by industry veteran Albert Thompson, DrivenIQ is an Omni-data DaaS (Data-as-a-Service) tech company and Audience Management Platform (AMP) that specializes in zero-party, 1st-party data, and data modeling to help businesses best manage their audiences and build data solutions to best manage their ideal customers. The company offers a variety of services, including website traffic & consumer analytics & data visualization, geo-zoning Audience technologies, data identity resolution, data management appending, data-first social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph, and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.