DOO, a Riyadh, Saudi Arabia-based AI-powered customer support platform for enterprises, has raised $1.7 million in funding.
Investors
The round was led by Merak Capital, with participation from Plus VC and other regional investors.
Merak Capital is a prominent investment firm headquartered in Riyadh, Saudi Arabia, with a core focus on technology and innovation across Saudi Arabia and the broader MENA (Middle East and North Africa) region. The firm invests in technology opportunities across multiple stages and industries, seeking to partner with the “builders of tomorrow” driving digital transformation.
DOO Use of Funds
The company will use the funding to accelerate product development, enhance CRM and e-commerce integrations, and expand its presence across the GCC.
About DOO
Founded in 2024, DOO is an AI-driven customer support platform tailored to enterprises in telecom, banking, airlines, and e-commerce. By combining advanced natural language processing with expertise in Arabic dialects and cultural nuances, DOO enables enterprises to deliver personalized, real-time support that feels both local and human. Headquartered in Riyadh, the company’s mission is to make AI the frontline of customer engagement in the GCC and beyond.
Funding Details
Company: DOO
Raised: $1.7M
Round: Undisclosed
Funding Date: September 2025
Lead Investor: Merak Capital
Additional Investors: Plus VC, other regional investors
Company Website: https://doo.ooo/
Software Category: AI Customer Experience / Conversational AI
Source: https://waya.media/saudis-doo-secures-usd-1-7m-to-transform-ai-customer-experience-in-gcc/