Disco Technology (formerly known as Co-op Commerce), a San Francisco, CA-based develops an AI-driven partnership platform that makes recommendations to consumers across brands, announced a $20 million in Series A.
The round was led by Felicis Ventures, with participation from Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, RiverPark Ventures, and several others, including Ankur Nagpal's Vibe Capital, Packy McCormick's Not Boring Fund, and a slew of DTC founders and operators.
Disco has raised $26 million to date and will use the fresh round of capital to continue to create a flourishing ecosystem of brands and innovative products as well as grow the team considerably.
Company: Disco Technology, Inc.
Round: Series A
Funding Month: March 2022
Lead Investors: Felicis Ventures
Additional Investors: Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, RiverPark Ventures, Ankur Nagpal's Vibe Capital, Packy McCormick's Not Boring Fund, and a slew of DTC founders and operators
Company Website: https://www.disconetwork.com/
Software Category: AI-driven partnership platform
About the Company: Disco is a network of brands that work together to learn more about their customers, increase merchandising distribution, and lower customer acquisition costs. Through their advanced AI-driven partnership software, Disco makes recommendations to millions of consumers across hundreds of brands each month. Members of the Disco Growth Network include leading direct-to-consumer brands like Rhone, Lovevery, Parade, Made In, and Faherty. The company, now 27 people strong, anticipates scaling to 75 by year-end, including engineers, product specialists, marketing experts, customer success, and sales. Within its short 18-month history, Disco has increased its product offering significantly and is now a full product suite and platform that supports upsells, cross-promotion, audiences, intelligent insights, seamless brand partnership, and much more to come. Disco, a Shopify Plus Certified App, also integrates with any online storefront, including those utilizing Shopify, Magento, WooCommerce, Big Commerce, Salesforce Commerce Cloud, WordPress, and even custom builds with more than 600+ independent brands.