Dianthus, a Cambridge, MA-based tech-forward e-commerce brand builder provider, raised $11.5 million in a Seed funding round led by PJC, Underscore VC, and Jason Calacanis.
The company intends to use the funds to continue its acquisition efforts and increase recruitment across departments, with a focus on broadening its technology capabilities.
Company: Dianthus Inc.
Raised: $11.5M
Round: Seed Round
Funding Month: March 2022
Lead Investors: PJC, Underscore VC, and Jason Calacanis
Additional Investors:
Company Website: https://www.dianthuscommerce.com/
Software Category: Ecommerce
About the Company: Led by CEO Chris Litster, Dianthus acquires direct-to-consumer (DTC) brands and grows them through its proprietary AI platform. The company provides founders with a lucrative exit strategy while giving them the technology, marketing, and product development resources needed to effectively scale their businesses. Following the acquisition, Dianthus leverages first-party data within its proprietary AI engine to drive consumer engagement and brand impact. Currently, Dianthus is focused on growing its portfolio with DTC consumer packaged goods including pet, outdoor/active life, home, and beauty. Last month, Dianthus announced the acquisition of its first major company, Cuddle Clones, and plans to bring on more brands throughout 2022.
Source: https://www.finsmes.com/2022/03/dianthus-raises-11-5m-in-seed-funding.html