Secures €7 Million in Seed Round

by Kay Aloha Villamor in March 26th, 2024, a Stockholm, Sweden-based startup that provides an AI decision platform for e-commerce, secured €7 million in seed funding.   

SaaS Investors   

The round was led by J12 Ventures and Daphni, with participation from a group of high-profile angel investors.   

Founded in 2019, J12 Ventures is a venture capital firm based in Stockholm, Sweden, that invests in early-stage companies in the software, data, and technology sectors based in Nordics. The firm has additional offices based in London, Helsinki, and Paris.   

Daphni is a venture capital investment firm based in Paris, France. Founded in 2015, the firm prefers to invest in technology startup companies within European countries. Use of Funds   

The company will use the investment to fuel further growth for its predictive analytics platform.  


Founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell, is a SaaS company on a mission to empower better decision-making for many. It provides a platform that offers real-time commercial data analysis, granular profit data, and predictive insights for sales, inventory, and customer lifetime value. Its AI decision platform delivers actionable insights for ecommerce businesses to achieve profitable growth. Dema allows companies to take control of their future by delivering cutting-edge predictive analytics for the next icons within e-commerce.   

Funding Details   

Company: Demaai AB   

Raised: €7.0M   

Round: Seed Round   

Funding Month: March 2024   

Lead Investors: J12 Ventures, Daphni   

Additional Investors:   

Company Website:   

Software Category: Ecommerce   



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