Darwin CX ("DCX"), a Toronto, Canada-based Software-as-a-Service platform that leverages real-time data to increase acquisition and retention rates, announced that it raised $38.4 million in funding.
The round was co-led by First Ascent Ventures and Felicitas Global Partners, with participation from Metropolitan Partners Group and Liam Lynch.
This funding will allow DCX to scale its operations, establish strategic channel partnerships, and continue to invest in its product roadmap.
"This funding from top-tier investment groups accelerates Darwin's mission to serve our clients with tools and capabilities to grow their subscriber bases and save up to half of their fulfilment and marketing costs," said Darwin co-founder and CEO Laas Turnbull. "This funding means we can confidently scale our operations, build strategic channel partnerships, and continue investing in our very ambitious product roadmap, led by Michael Smith, our co-founder, CTO, and Head of Innovation."
DCX integrates seamlessly with third-party applications and fulfillment providers and delivers a far superior customer experience compared to the industry's legacy technology and processes—the driving motivation behind another recent partnership announcement with publishing powerhouse a360 Media.
It has scaled clients by, a factor of 10 in the past 18 months, adding new customers and channel partners across North America. Through a mix of organic growth and acquisition, DCX will continue in its drive to become a major voice in the subscription economy.
Company: DARWIN CX, LLC
Funding Month: December 2022
Lead Investors: First Ascent Ventures and Felicitas Global Partners
Additional Investors: Metropolitan Partners Group and Liam Lynch
Company Website: https://darwin.cx/
Software Category: Customer Experience Orchestration Platform
About the Company: Founded in 2017, Darwin CX is a transformative SaaS platform at the leading edge of the subscription economy serving clients on 3 continents. It leverages real-time data to increase acquisition and retention rates while decreasing marketing spend for publishers and membership-based organizations. It helps brands accelerate acquisition and retention—and increase loyalty—through innovative and customized check-out pages, targeted audience offerings, real-time A/B testing, and best-in-class analytics. The Darwin platform enables clients to have complete freedom and control over customer data in order to tailor the best possible customer experiences. Darwin provides a full suite of fulfillment services to its clients through its integrations with direct mail, lettershop, inbound mail processing, and call center partners.