Crstl Raises $4.4 Million in Seed Round  

by Kay Aloha Villamor in March 1st, 2023

Crstl, a San Francisco, CA-based SaaS application and platform transforming no-code Electronic Data Interchange (EDI) for modern brands, manufacturers, and wholesalers, announced it's national launch with $4.4 million in seed funding.

The round was led by Mastry Ventures, with support from Village Global, Alumni Ventures, SuperAngel VC, On Deck, Mensch Capital Partners, Harizury, and founders and execs at Uber, Faire, Instagram, Stedi, ShipBob, OpenStore, Motive, and more.

“With our product offering, we are eliminating the hassles and complications brands inevitably face when transacting with retailers and online marketplaces as they diversify away from DTC,” said Dipti Desai, founder, and CEO of Crstl.

Crstl enables businesses to transact with the largest retailers and distributors, by providing a full suite of EDI workflow automation. Crstl has transformed these highly complex, mission-critical use cases into a SaaS application and platform that is user-friendly and accessible to businesses. 

Unlike legacy systems, Crstl's product is purpose-built for overburdened operations teams and their stakeholders. In only a few short months, Crstl has already enabled millions of dollars of B2B commerce between brands and Walmart, Target, Whole Foods, CVS, and many others.

Company: Crstl Technologies, Inc.

Raised: $4.4M

Round: Seed Round

Funding Month: February 2023

Lead Investors: Mastry Ventures

Additional Investors: Village Global, Alumni Ventures, SuperAngel VC, On Deck, Mensch Capital Partners, and Harizury

Company Website:

Software Category: No-code Electronic Data Interchange

About the Company: Founded by Dipti Desai in 2021, Crstl provides SaaS intelligence software to serve brands and SMBs. The company’s software-as-a-service application and platform offer a full suite of no-code electronic data interchange workflow automation designed to enable smooth transactions between brands and a growing network of online retailers, distributors, and marketplaces. Crstl uses artificial intelligence to make complex onboarding and compliance processes faster for brands when they expand beyond direct online sales into third-party retailers like Target and Walmart. Crstl also provides out-of-the-box compliance, testing, and certification services, including generating shipping labels and packing slips.


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