Convertedin, an Egypt-based marketing operating system built for companies to drive e-commerce sales and grow their revenue, raised $3 million in seed funding.
The round was led by Saudi Arabia-based Merak Capital, with participation from 500 Global and MSAS.
Convertedin plans to use the funds to establish operations in Brazil as well as expand its presence in Egypt and Saudi Arabia.
As part of its expansion plans, Convertedin will open its first office in South America, to be located in the Brazilian city of Rio De Janeiro.
Round: Seed Round
Funding Month: Aug 2022
Lead Investors: Merak Capital
Additional Investors: 500 Global and MSAS
Company Website: https://www.converted.in/
Software Category: Marketing Automation Software
About the Company: Convertedin, founded in 2019 by Mohamed Atef, Mohamed Fergany, and Mustafa Raslan, is an e-commerce marketing operating system that uses data and shopper insights to create personalized multi-channel marketing that increases customer engagement and maximizes ROI. Convertedin is designed for brands and businesses that want to use a single platform to run personalized and scalable campaigns, convert customers, achieve measurable results, and grow revenue. With Convertedin, brands increased their ROAS by 2x on average and cut customer acquisition costs by 40%. Clients include well-known brands from the automotive, healthcare, technology, and other industries. The company is currently available in multiple languages, including Arabic and English, and will soon launch services in Portuguese. Convertedin now works with hundreds of local and multinational brands throughout Africa, the Middle East, and South America.