Conversion, a San Francisco, CA-based B2B marketing automation platform, has raised $28 million in Series A funding, bringing its total funding to $30 million.
Investors
The round was led by Abstract Ventures, with participation from HOF Capital, True Ventures, Antler, and notable angel investors from OpenAI and the broader AI and GTM ecosystem.
Abstract Ventures is a venture capital firm that primarily invests in early-stage technology companies, specifically at the pre-seed, seed, and Series A stages, with a focus on technology-driven innovation across sectors. In addition to capital, Abstract Ventures provides guidance, operational support, and access to a broad network of industry experts, co-investors, and potential customers to help its portfolio companies scale.
Conversion Use of Funds
The company will use the funding to support product development, team expansion, and the continued growth of its marketing automation platform.
About Conversion
Founded by Neil Tewari and James Jiao, Conversion is building an AI-native marketing automation platform for modern software businesses. It helps companies activate customer data, build custom marketing journeys, and send personalized emails. It unifies various marketing functions, including email, segmentation, lead scoring, workflows, and reporting. Headquartered in San Francisco, California, Conversion serves over 4,000 companies, including Clay, Abacum, Paraform, Warmly, and HockeyStack.
Funding Details
Company: Relentlo Inc. (Conversion)
Amount Raised: $28.0M
Round: Series A
Funding Date: July 2025
Lead Investor: Abstract Ventures
Additional Investors: HOF Capital, True Ventures, Antler, and angel investors from OpenAI and the GTM space
Company Website: https://conversion.ai
Software Category: Marketing Automation Platform (MAP) / B2B SaaS
Source: https://conversion.ai/blog/series-a, https://techcrunch.com/2025/07/30/how-2-uc-berkeley-dropouts-raised-28m-for-their-ai-marketing-automation-startup/