Complexica Secures Additional $1.4 Million in Funding  

by Kay Aloha Villamor January 17th, 2023

Complexica, an Adelaide, Australia-based company that provides AI software for supply and demand optimization to optimize sales and supply chain decisions, secured an additional $1.4 million investment from Perennial Partners.

The latest deal brings the total amount of capital invested and committed to Complexica to $25 million over the last 18 months.

“We are very happy to announce this increased investment and vote of confidence from one of Australia's best known fund managers, and look forward to working together to execute on our 2023 growth plans both domestically and overseas,” said Complexica CEO Matthew Michalewicz. “We believe this announcement will mark the beginning of an exciting year for us, packed with an agenda of significant initiatives that Complexica is actively pursuing.”

Complexica’s AI software is used to optimize the promotional planning and pricing of products, inventory management, and resource allocation, as well as analyze sales performance for companies with a large SKU (stock-keeping unit) range and a long tail of customers.

Company: Complexica Pty Ltd

Raised: $1.4M

Round: Unknown 

Funding Month: January 2023

Lead Investors: Perennial Partners

Additional Investors:

Company Website:

Software Category: Supply & Demand Optimization Software

About the Company: Founded in 2014, Complexica is a provider of artificial intelligence software for supply & demand optimization, particularly for organizations characterized by a large SKU range and a long tail of customers. The company employs more than 100 staff across four offices and customers include Metcash, Pfizer, DuluxGroup, Bunzl, PFD Foods, Lion Drinks, CostaGroup, Liquor Marketing Group, Janssen, Pernod Ricard, Flinders Ports, Drakes Supermarkets, Arnott's, among others. Its mission is to help companies become more effective in their sales and marketing and more competitive in the markets they serve, through optimized decision-making.


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