Collage Group, a Bethesda, Maryland-based leading source of cultural intelligence about diverse consumers, announced that it raised $25 million in growth capital.
The round was led by Boston-based growth equity firm Wavecrest Growth Partners, with participation from industry veteran and investor Dennis Ainge.
The new funding will be used to further accelerate growth through additional investments in sales and marketing and continued focus on its data science and technology platform.
This is the first round of institutional funding for Collage Group. Since its founding, the investments that have fueled its hypergrowth–by more than 50% each year during the last 3 years were both internally generated and from private investors.
Company: EcoNet Ventures LLC
Round: Growth Capital.
Funding Month: June 2022
Lead Investors: Wavecrest Growth Partners
Additional Investors: Dennis Ainge
Company Website: https://www.collagegroup.com/
Software Category: Cultural Intelligence Platform
About the Company: Founded in 2009, Collage Group is the leading source of cultural intelligence about diverse consumers to more than 250 of America’s iconic brands across 15 industries. For more than 10 years, Collage Group has developed consumer insights across race and ethnicity, generation, sexual identity, gender, and parent-child relationships with a focus on high-growth consumer segments. Members of the Collage Group Cultural Intelligence Programs–Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids–have access to 10+ years of consumer insights and 300+ studies, with new data unveiled weekly. Collage’s mission is to help corporations unleash the power of culture to drive brand growth.