Chord, a New York-based Platform as a Service for modern commerce that combines headless commerce and data infrastructure, announced a $15 million Series A extension.
The round was co-led by Bright Pixel Capital and Eclipse, with participation from GC1 Ventures, Imaginary Ventures, White Star Capital, Foundation Capital, and Anti Fund VC.
The new influx of funding will be used to expand the product’s data capabilities and to support the product’s general availability to all brands, democratizing Chord.
“The next wave of brands and startups deserve powerful, enterprise-grade technology that can be managed by a small, focused team,” said Bryan Mahoney, CEO, and co-founder of Chord. “Brands need easy access to accurate data and key features that modern commerce requires, minus the vast expense and operational pain to attain it. “We’re giving them the freedom and ability to work on their companies—building, growing and perfecting them – without stressing over the technical side. We are excited about our new investors like Bright Pixel Capital who believe in our vision of bringing modern commerce infrastructure to the next wave of brands.”
Chord’s unique offering of scalable headless tech software, paired with its sophisticated data management, insights, and governance tools, is made for commerce entrepreneurs by commerce entrepreneurs.
Company: Chord Commerce Inc.
Raised: $15.0M
Round: Series A Extension
Funding Month: January 2023
Lead Investors: Bright Pixel Capital and Eclipse
Additional Investors: GC1 Ventures, Imaginary Ventures, White Star Capital, Foundation Capital, and Anti Fund VC
Company Website: https://chord.co/
Software Category: Modern Commerce Platform
About the Company: Founded in 2021 by Bryan Mahoney and Henry Davis, Chord is a developer of commerce-as-a-service software intended to empower teams to build deeper and richer custom commerce experiences. The company's software offers technology and data products to access meaningful first-party customer data and offers a cost-effective way to move to headless commerce technology, enabling fast-growing D2C brands to enhance their businesses through customized digital customer experiences and deep customer insights. The company includes among its clients August, Blue Bottle Coffee Inc., Caraway Home Inc., Gooder Food Inc., and Joopiter LLC.
Source: https://www.forbes.com/sites/sharonedelson/2023/01/18/platform-as-a-service-chord-solves-commerce-problem-for-brands-with-modern-technology-stack/?sh=68ccdd55da07