Choice Raises $2.5 Million in Funding

by Kay Aloha Villamor in February 29th, 2024

Choice, a European foodtech startup that provides a B2B SaaS platform for restaurants, has raised $2.5 million in funding.  

SaaS Investors  

The round was led by J&T Ventures, with participation from previous investors, Reflex Capital and Presto Ventures.  

Founded in 2014, J&T Ventures is a venture capital firm based in Prague, Czech Republic. The firm prefers to invest in early-stage companies in the CEE and SEE regions. J&T is currently managing €50 million, with the tickets ranging from €500,000 to €2.5 million.  

Choice Use of Funds  

The company will use the funds to fuel expansion across Central and Eastern Europe and to continue growing in Poland, Czechia, Slovakia, Estonia, Latvia, and Ukraine.  

About Choice  

Founded in 2021 by Alex Ilyash and Volodymyr Olyanitsky, Choice offers a comprehensive online subscription-based service for restaurants, facilitating website creation and management along with various business tools like online menus, table reservations, and CRM systems. The platform can be integrated with popular POS systems and marketplaces such as Wolt, Bolt, Glovo, Foodora, and Uber Eats. The platform already serves over 16,000 restaurants with more than 5,000 clients.   

Funding Details                                  

Company: Choice QR s.r.o.   

Raised: $2.5M                   

Round: Seed Round   

Funding Month: February 2024                                                         

Lead Investors: J&T Ventures   

Additional Investors: Reflex Capital and Presto Ventures     

Company Website:   

Software Category: Restaurant Solution  




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