Cello, a München, Germany-based user-led growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale, raised €2.3 million in pre-seed funding.
The round was led by Founders, with participation from Tiny VC, Possible Ventures, and Notion Capital, as well as operator angels from Youtube, Personio, McMakler, and others.
The funds will be used to expand the company’s market share in Europe and North America. The company claims to be well positioned for rapid growth, with a founding team comprised of serial entrepreneurs and veterans from Pitch, Twilio, and Typeform.
Cello enables SaaS companies to transform word-of-mouth into a valuable acquisition channel. Whether a company is a product- or sales-driven, SaaS companies can add a new ROI-positive, scalable channel in hours rather than months, with no operational overhead to manage.
“Scaling product distribution is top of mind for every new software venture, with founders looking to gain an edge over the competition. Top companies are already tapping into their user base to attract and convert new customers, and see further opportunities to optimize this part of the sales journey. This is where Cello comes in. We help SaaS companies turn word-of-mouth into a customer acquisition superpower.”, Stefan Bader, Co-founder and CEO at Cello, said.
Company: PowerPlay GmbH
Round: pre-Seed Round
Funding Month: September 2022
Lead Investors: Founders
Additional Investors: Tiny VC, Possible Ventures, and Notion Capital
Company Website: https://cello.so/
Software Category: User-Led Growth Platform
About the Company: Founded in 2022 by Stefan Bader and Robert Colletti, Cello is a user-led growth platform that assists businesses in harnessing their most passionate users to drive word-of-mouth growth at scale. Any SaaS product can be shared and discovered with just a few clicks. Cello’s platform reimagines incentivized referrals in SaaS by privately rewarding users with a percentage of all net revenue (MRR) they refer. Cello is on a mission to empower companies to turn their fans and users into their most valuable growth channels. Customers of Cello include SaaS companies such as Demodesk, Sastrify, Unlock, Butter, and others.