Buynomics, a Cologne, Germany-based SaaS platform, announced that it secured €13 million in a Series A funding round led by Insight Partners.
Other existing investors, including LaFamiglia, Seedcamp, Dieter von Holtzbrinck Ventures (DvH Ventures), and Tomahawk, also participated.
The funds will be used to accelerate the growth of the product and commercial team and expand into the US market.
This funding round will allow Buynomics to take end-to-end revenue optimization to the next level, enabling companies to make data-driven, transparent, and customer-centric commercial decisions.
“In this dynamic environment, where brands are trying to rethink their operating models, Buynomics enables a deeper understanding of the value consumers to assign to individual products,” says Ingo Reinhardt, co-founder and managing director of Buynomics. “As the pressure on corporations continues to mount, Buynomics strives to become the operating system for all commercial decisions,” he adds.
Buynomics is an analytics platform that aims to help enterprises to land more profitable decisions, leading to revenue optimization and sustainable profit growth.
Company: Buynomics GmbH
Round: Series A
Funding Month: November 2022
Lead Investors: Insight Partners
Additional Investors: LaFamiglia, Seedcamp, Dieter von Holtzbrinck Ventures (DvH Ventures), and Tomahawk
Company Website: https://www.buynomics.com/
Software Category: Pricing and Product Optimization
About the Company: Founded in 2018 by Dr. Ingo Reinhardt, Dr. Sebastian Baier, and Dr. Emilio Matthaei, Buynomics is the next-generation SaaS company in pricing and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase behavior in any environment. The SaaS company has developed Virtual Customer technology that models the preferences and buying decisions of large groups of individual customers. This technology can integrate large amounts of data from a broad range of sources, such as transaction or survey data, to better understand customer behavior. Its goal is to enable companies to make data-driven, transparent, and customer-centric commercial decisions.