BluePill, a Seattle, WA-based AI platform creating “AI consumers” to simulate real audience behavior, has raised $6 million in Seed funding.
Investors
The round was led by Ubiquity Ventures, with participation from Pioneer Square Labs and Flying Fish Ventures.
Ubiquity Ventures is a Silicon Valley–based seed-stage venture firm managing approximately $200 million in assets. It backs technical founders building AI software that solves business problems beyond the reach of traditional software. The firm invests in B2B technology companies applying AI and software to tackle complex, real-world physical problems and systems.
BluePill Use of Funds
The company will use the funding to expand its vertical-specific AI audiences across CPG, healthcare, sports, media, and entertainment, while continuing benchmarking against human panels.
About BluePill
Founded and led by CEO Ankit Dhawan, BluePill is an AI-powered consumer-insights platform that builds AI consumers—digital twins of real audiences—enabling brands to test products, messaging, and creative concepts in minutes. Its insights are continuously validated against human responses, with humans in the loop to ensure accuracy and relevance. The platform leverages millions of data points from behavioral signals, surveys, and interviews to accurately simulate thousands of AI consumers. Headquartered in Seattle, Washington, BluePill serves major brands such as Kettle & Fire, Magic Spoon, and the Seattle Mariners.
Funding Details
Company: BluePill
Raised: $6.0M
Round: Seed
Funding Date: November 2025
Lead Investor: Ubiquity Ventures
Additional Investors: Pioneer Square Labs, Flying Fish Ventures
Company Website: https://blue-pill.ai/
Software Category: AI Consumer Insights / Market Research Technology
Source: https://www.prnewswire.com/news-releases/bluepills-raises-6m-to-launch-ai-consumer-twins-to-replace-weeks-of-market-research-with-instant-insights-302616219.html