Bluefish, a New York–based AI marketing platform for the Fortune 500, has raised $20 million in Series A funding, bringing its total funding to $24 million.
Investors
The round was led by NEA, with participation from Salesforce Ventures, Crane Venture Partners, Swift Ventures, and Bloomberg Beta.
NEA is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors, and geographies. Founded in 1977, NEA has more than $27 billion in AUM and invests in technology and healthcare companies at all stages of a company’s lifecycle, from seed stage through IPO. The firm’s long track record includes more than 280 portfolio company IPOs and over 470 mergers and acquisitions.
Bluefish Use of Funds
The company will use the funding to accelerate product expansion and grow its engineering and customer-facing teams.
About Bluefish
Bluefish is a technology company that provides an AI marketing platform for enterprise brands, with a focus on Fortune 500 companies. Its platform is designed to support the entire marketing organization, including search, content, brand, and communications teams. The platform analyzes millions of prompt responses across major AI systems to deliver insights and optimizations that enhance brand presence, consistency, and favorability. Headquartered in New York City, Bluefish empowers marketers to track, optimize, and measure AI-driven customer interactions.
Funding Details
Company: Bluefish Labs Inc.
Raised: $20.0M
Round: Series A
Funding Date: August 2025
Lead Investor: NEA
Additional Investors: Salesforce Ventures, Crane Venture Partners, Swift Ventures, Bloomberg Beta
Company Website: https://www.bluefishai.com/
Software Category: AI Marketing Platform
Source: https://www.prnewswire.com/news-releases/bluefish-raises-20m-to-power-ai-marketing-for-the-fortune-500-302534342.html