Bloom, a New York and Montréal-based AI software platform that optimizes product photography for eCommerce brands, raised CAD 1.4 million ($1.1 million) in seed funding to fuel the launch of its artificial intelligence-powered platform that measures the performance of product imagery for e-commerce brands.
The round saw participation from Inovia and AIX Ventures, a new AI-focused investment firm led by AI startup founders Richard Socher of MetaMind and Pieter Abeel of Covariant, Stanford AI Lab Director Chris Manning, and Kaggle founder Anthony Goldbloom.
Bloom’s round also included follow-on support from San Francisco’s Forum Ventures. The new capital brings Bloom’s total funding to about CAD 1.7 million ($1.3 million).
Company: Bloom AI
Round: Seed Round
Funding Month: March 2022
Lead Investors: Inovia and AIX Ventures
Additional Investors: Richard Socher, Pieter Abeel, Chris Manning, Anthony Goldbloom, and Forum Ventures
Company Website: https://bloomai.com/
Software Category: Product Photography for eCommerce
About the Company: Founded by Aarlo Stone Fish, a Yale alumnus with 20 years of experience as a software engineer and an AI expert, and Sam Dundas, a lifelong entrepreneur, and product builder, Bloom is an AI software platform that optimizes product photography for eCommerce brands. With a single line of code, Bloom plugs into platforms like Shopify. The service understands users' demographic cohorts and shows each user the product photography that is most likely to cause a click or purchase, based on experiments that the system is running. Bloom uses generative AI to improve customers’ online shopping experiences and drive more sales. The technology tracks a consumer’s on-site behaviors such as clicks, zooms, swipes, and bounces and then compiles that behavioral data to deliver personalized images possible.