BlackCurve Raises £750,000 in Funding  

by Kay Aloha Villamor in March 20th, 2023

BlackCurve, a London,UK-based e-commerce platform that enables online retailers to make smarter pricing decisions, announced that it secured £750,000, bringing its total fund raised to £3.7 million.

The investment was from VC Nauta Capital and ACF Investors. The funds will be used to expand its core online markets and drive down its cost of sale.

Philip Huthwaite, BlackCurve Founder, said: “In a world where retailers are competing against Amazon and their army of data scientists, we are effectively bringing Amazon-style pricing capabilities to the small and medium-sized market. We support retailers through the whole pricing journey, from businesses that are just starting out to more experienced e-commerce brands." 

“Retail is still about instinct and human decisions. Our technology does the hard maths, so a human can make the ultimate assessment on price, rather than a black box. The new funding will help us expand in our core online markets and double down on our product-led approach,” adds Huthwaite

BlackCurve offers decision intelligence services to assist small retailers in assessing and enhancing their product pricing choices. 

The BlackCurve platform enables customers to set rules that automatically change prices in reaction to competitor behavior, similar to the advanced pricing systems used by Amazon.

Company: BlackCurve Solutions Limited

Raised: £.75K

Round: Unknown

Funding Month: March 2023

Lead Investors: VC Nauta Capital and ACF Investors

Additional Investors:

Company Website:

Software Category: Pricing Software

About the Company: Founded in 2017, BlackCurve is an eCommerce pricing HQ, helping online retailers to understand their competitors, and use price to improve digital marketing performance. BlackCurve provides small and medium-sized e-commerce businesses with an edge that allows them to compete with much bigger rivals. The business automates the process of mapping customers’ inventories to competitor product listings, enabling BlackCurve users to make intelligent decisions on pricing in order to improve digital marketing performance and boost sales. It helps e-commerce businesses understand their competitors and use prices to improve digital marketing performance. The company is on a mission to give retailers the confidence that they are making the right pricing decisions, day in and day out.


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