Black Swan Data, a London, UK-based SaaS company that uses social data to accurately predict consumer behavior, announced that it closed an $18.5 million growth investment.
The round was led by Oxx, with participation from existing investors AlbionVC, Blackstone, Mitsui, and Lloyds.
The funding will enable Black Swan Data to develop more advanced features and capabilities in Trendscope, Black Swan’s core software platform, and continue expansion in the US market.
Philip Edmondson-Jones, Principal at Oxx, joined Black Swan Data’s board.
Company: Black Swan Data Ltd
Round: Growth Funding
Funding Month: June 2022
Lead Investors: Oxx
Additional Investors: AlbionVC, Blackstone, Mitsui, and Lloyds
Company Website: https://www.blackswan.com/
Software Category: AI-driven Observational Research and Predictive Analytics
About the Company: Founded in 2011 by Hugo Amos and Steve King, Black Swan Data is a data science and technology company, whose platform ingests and analyses a variety of online and social media data sources to understand and predict consumer behavior. Black Swan is a pioneer in using proprietary AI techniques to transform raw social data into refined datasets that, through the use of patent-pending machine learning techniques, generate remarkably accurate insights into consumer trends they call this Social Prediction. Black Swan Data can predict consumer behavior and trends more accurately and further ahead than anyone else. The company’s software helps brands to de-risk decision-making in uncertain times when consumer behavior is rapidly shifting. The company works with global clients, including PepsiCo, P&G, Kraft Heinz, and Harley Davidson.