Birdseye Raises $500,000 in pre-Seed Round  

by Kay Aloha Villamor in March 30th, 2023

Birdseye, a Toronto, Canada-based all-in-one marketing analytics system for Shopify brands, announced that it raised $500,000 in pre-seed investment from Drive Capital. 

The investment will enable Birdseye to expand its core engineering team and continue developing artificial intelligence (AI)-powered marketing technology.

“Our goal with Birdseye is to empower small business owners with the same analytics capabilities that are typically only available to large enterprises and expensive advertising agencies,” said Matt Bogoroch, CEO and co-founder of Birdseye. “With funding in place, Birdseye is well positioned to level the playing field for growing brands. Our goal is to become the leading ecommerce software for Shopify and ecommerce businesses.”

Birdseye has developed a marketing recommendation system designed to help small and growing ecommerce businesses. 

Birdseye helps brands automate their marketing efforts by identifying the most valuable products, ads, channels, and customer segments to focus on in real time without the need for spreadsheets, manual analysis, or complicated reporting. Brands receive direct recommendations with implementation instructions. 


Raised: $500K

Round: Pre-Seed Round

Funding Month: March 2023

Lead Investors: Drive Capital

Additional Investors:

Company Website:

Software Category: Ecommerce Software

About the Company: Founded in 2021, Birdseye is an ecommerce analytics platform that enables growing Shopify brands to improve their marketing and advertising efforts. By providing a central database, easy-to-use visualization tools, AI-driven analysis, and recommendations, Birdseye simplifies and streamlines data-driven decision-making into a single, comprehensive dashboard. With its ability to provide sophisticated insights along with detailed, step-by-step implementation instructions, Birdseye empowers stakeholders at all levels to improve their marketing performance. Birdseye is dedicated to transforming static reports into actionable and profitable opportunities and is poised to be the leading ecommerce software provider for Shopify and ecommerce businesses.


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