Billy Grace Raises €2.3 Million in Funding

by Kay Aloha Villamor in July 13th, 2023

Billy Grace, an Amsterdam, Netherlands-based AI marketing startup, announced that it has raised €2.3 million in funding from various investors, including Fortino Capital. 

Several angel investors, including Raymond Spanjar and Floris Rost van Tonningen (founders of Hyves and IEX), Patrick and Robert Jan de Laive (The Next Web), David Vermeulen (Inner Circle), Higinio Raventos (Google Spain/Portugal), Dennis Goedegebuure (eBay, Paypall and Airbnb), David Wyler (Tinder) and Quintin Schevernels (former Funda-CEO), also participated. 

The funds will be used to scale nationally and internationally. Billy Grace helps companies increase the return on investment of online ads.

“We have spent years building Billy Grace, testing our platform with a limited number of partners, and are now ready to scale. We benefit from companies’ curiosity about AI possibilities.” Mitch Voskuilen, CEO and founder of Billy Grace says, “Marketing teams that use smart automation have more time for work where people make a difference, such as creativity and human contact. I think we are only just discovering AI’s possibilities. In a few years, every marketing team will be using AI to make their marketing ‘smarter’.”

The platform lets companies collaborate with self-learning algorithms (AI), where marketers can better track, attribute, analyze, automate, and optimize online marketing within and across channels. 

Company: Fox Technology B.V.

Raised: €2.3M

Round: Unknown 

Funding Month: July 2023

Lead Investors: 

Additional Investors: Fortino CapitalRaymond SpanjarFloris Rost van Tonningen, Patrick de Laive, Robert Jan de Laive, David Vermeulen, Higinio Raventos, Dennis Goedegebuure, David Wyler, and Quintin Schevernels

Company Website:

Software Category: AI Marketing Optimization Software

About the Company: Founded in 2021 by Robin Friend, Mitch Voskuilen, and Tjadi Peeters, Billy Grace aims to create a world where marketers work in perfect collaboration with AI to become the best version of themselves. The company offers analytics, automation, creative solutions, artificial intelligence, and machine learning solutions for marketing. Its mission is to free marketing professionals from the never-ending cycle of data management and repetitive tasks. Several companies, including Vanilia, Intersport, Twinsport, TrainMore, and Patta use the platform to manage digital ads. 


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