Betafi, a Singapore-based unified user research platform that makes it easy to capture, synthesize, and share feedback from user conversations, raised $1.3 million in pre-seed funding.
The round was led by Together Fund, Entrepreneur First, and Titan Capital, with participation from Nir Eyal and founders from leading companies such as Razorpay, Pine Labs, Snapdeal, Livspace, and others.
The funds will be used to fuel the continued development of its next-generation user research product and cultivate an engaged research community. It also helps Betafi build a world-class product and nurture a research-focused community.
"User research is still a manual process and involves a fair amount of logistics. We want to take the busy work out of the process, so you focus on what is truly important - uncovering insights. Ultimately, we really want UX research to be as ubiquitous as software testing is today," said Arjun Arora, CEO, and co-founder, of Betafi.
Betafi is redefining the UX research landscape by helping product teams effortlessly conduct user interviews and usability tests to validate their ideas, designs, beta software, and websites.
Betafi allows customers to focus on collecting valuable insights to create amazing products by saving up to 30% of their overall research time and effort.
Company: Betafi Pte. Ltd.
Round: pre-Seed Round
Funding Month: November 2022
Lead Investors: Together Fund, Entrepreneur First, and Titan Capital
Additional Investors: Nir Eyal
Company Website: https://www.betafi.co/
Software Category: User Research Platform
About the Company: Betafi is a moderated user research platform that makes it easy to capture, synthesize, and share feedback from user conversations and helps companies find answers from user interviews, faster. The platform seamlessly integrates with leading product design and collaboration tools (for example Zoom, Miro, Figma, and Adobe XD), making it easier to collaborate and build feedback loops in the product development process. It is making research accessible to everyone, from seasoned UX researchers and designers to product managers and founders. It expedites and enriches the process with an underlying principle to build the right product from the start and avoid costly engineering and reiteration work later. Betafi was co-created with customers and launched on Product Hunt in September. Since then, usage of the platform has increased by 50% month-on-month, and users have done over 1,500 hours of feedback calls. Its mission is to equip companies with the toolkit to build delightful products from the get-go.
Source: VV Sundar