Areto Labs an Edmonton-based is a B2B cybersecurity software startup that detects and counteracts online abuse with automated alerts and actions.

The company’s pre-seed round, which was raised via SAFE, was led by Alberta’s Accelerate Fund III, with participation from the Telus-backed ScaleGood Fund, Calgary-based The51, University of Calgary’s UCeed Social Impact Fund, and undisclosed angel investors. In addition to this $1 million.

Areto Labs plans to use the proceeds to grow its product team, invest in research and development, and expand its sales to sports teams and organizations across Canada and Europe.

Company: Areto Labs Inc.

Raised: $1.0M

Round: Pre-seed

Funding Month: June 2022

Lead Investors: Alberta’s Accelerate Fund III

Additional Investors: Telus-backed ScaleGood Fund, Calgary-based The51, University of Calgary’s UCeed Social Impact Fund, and undisclosed angel investors

Company Website: https://www.aretolabs.com/

Software Category: Cybersecurity software

About the Company: Founded in 2020 by Cuthbertson, COO Kasey Machin, and CPO Jacqueline Comer. Areto Labs is a cyber security startup aiming to help people by detecting and counteracting online abuse through AI-powered solutions. Areto Labs helps companies identify and monitor online abuse, and address instances of it through automated counteractions like muting, blocking, and reporting accounts responsible for spreading it. The startup’s software does this by leveraging machine learning (ML) technologies like sentiment analysis and natural language processing.

Source: https://betakit.com/areto-labs-secures-1-million-to-address-online-abuse-with-machine-learning/