Ambition Raises $15.5 Million in Series B  

by Kay Aloha Villamor in October 11th, 2021

Ambition, a Nashville, Tennessee – based leader in sales coaching and gamification, secured $15.5m in a Series B funding round led by Primus Capital.

The company intends to use the funds to continue to expand operations, its development efforts, and its business reach.

The Series B funding follows the recruitment of 26 new employees in 2021 and integration with Microsoft Teams. The company has employees in 13 states, with a significant headcount in Chattanooga (HQ), Nashville, and Atlanta. 

Company: Ambition Solutions, Inc.

Raised: $15.5M

Round: Series B

Funding Month: October 2021

Lead Investors: Primus Capital

Additional Investors: 

Company Website:

Software Category: Sales coaching and gamification platform

About the Company: Led by Brian Trautschold, COO and co-founder, and Travis Truett, CEO, and co-founder, Ambition provides a sales coaching and gamification platform to enterprise companies with large sales teams, in addition to high-velocity sales and demand generation teams. Ambition is an agile sales management platform that allows sales leaders to coach more, manage less and elevate performance as a team. Customer Success and Customer Support teams also increasingly use the platform to maximize revenue and provide excellent customer experience coaching. 


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