Alida Raises $60 Million in Funding  

by Kay Aloha Villamor November 11th, 2022

Alida, a Toronto, Canada-based creator of total experience management, announced that it secured a $60 million syndicated credit facility from lead lender National Bank of Canada through its Technology and Innovation Banking Group. Co-lenders include BMO, Comerica, and Silicon Valley Bank.

The funding offers the company meaningful capital to continue its long-term growth trajectory.

The credit facility will support capital requirements and strategic initiatives as Alida continues its aggressive growth strategy of providing world-class customer, employee, product, and brand experiences.

"The funding from National Bank reflects the confidence that has been instilled in our future business prospects, financial health, and our success as leaders in the customer experience (CX) industry," said Ross Wainwright, CEO at Alida. "With this new financing agreement, Alida is well positioned to continue expanding our innovative product portfolio to meet the fast-evolving needs of our customers." recently recognized the company with the "Leader in Experience Management," "Easiest to Do Business With," and "Users Love Us" awards. These recognitions were based on authentic, timely reviews from Alida's customers.

Company: Alida Inc. 

Raised: $60.0M

Round: Credit Facility

Funding Month: November 2022

Lead Investors: National Bank of Canada

Additional Investors: BMO, Comerica, and Silicon Valley Bank

Company Website:

Software Category:  Experience Management Software

About the Company: Founded in 2000, Alida is an experience management software that helps you anticipate, prioritize, and respond to customer needs faster to increase revenue and reduce churn. Its Total Experience Management platform aligns your organization's customer experience professionals, designers, product owners, marketers, HR teams, and leadership around a shared, holistic view of your customer's feedback. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to an exceptional customer, employee, product, and brand experiences. Alida has solidified itself as a visionary leader in the CX market. Over the past two years, the company has revolutionized its Total Experience Management (TXM) platform, delivering over 20 new products and 195 enhancements.


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