aimpower Secures €6.5 Million in Funding  

by Kay Aloha Villamor in March 15th, 2023

aimpower, a Hamburg, Germany-based marketing tech startup, secured €6.5 million in growth capital in a financing round from Munich-based Nordwind Growth.

The funds will be used to expand its technology and market leadership in brand management, creative effectiveness, and performance analytics using its AI platform brainsuite.

"In addition to strengthening our teams in all areas from Customer Success to Technology and continuously expanding our platform in a customer-centric way, we look forward to increasingly incorporating additional generative AI capabilities in the future," said Peter Krause, Co-Founder and CEO of aimpower. "The need to verify advertising effectiveness early, quickly and cost-effectively, and to spend media budgets only on high-performing actions, unites marketers worldwide, small and large."

aimpower's software-as-a-service (SaaS) platform brainsuite offers AI solutions based on neuroscientific insights that predict the effectiveness of advertising materials.

Advertisers can thus optimize their marketing campaigns automatically, quickly, and cost-effectively. brainsuite is one of the leading tools for AI-based measurement and evaluation of marketing campaigns worldwide and is already being used in 25 countries.

Company: aimpower GmbH

Raised: €6.5M

Round: Growth Capital

Funding Month: March 2023

Lead Investors: Nordwind Growth

Additional Investors:

Company Website:

Software Category: Marketing and Brand Management

About the Company: Founded in 2020 by Dr. Christian Scheier, Dr. Dirk Held and Peter Krause, aimpower is a technology startup that develops an AI-based marketing automation platform that generates insights, optimizes communications, and predicts in-market success. aimpower supports every advertising company in automatically making its marketing and brand management more evidence-based, effective, and creative. The intuitive and data-based software-as-a-service platform brainsuite delivers objective decision support in marketing processes based on the latest AI technology and insights from neuroscience. Based near Hamburg, the company develops and markets its SaaS platform in 25 countries worldwide. brainsuite is available in 20 languages.


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