Advocado, a St. Louis, Missouri-based data platform connecting and powering cross-screen advertising, raised $10 million in funding.
This includes a $7.5m investment from institutional investment firm, Crescent Cove Advisors. Advocado also added its newest director and existing investor at Vest Coast Capital, Michael Beer, who brings 20 years of finance experience to the Board.
The company intends to use the funds to rapidly scale operations, accelerate its development of these expanded capabilities.
Company: Advocado, Inc.
Funding Month: December 2021
Lead Investors: Crescent Cove Advisors
Company Website: https://www.myadvocado.com/
Software Category: cross-media data platform
About the Company: Led by Jeff Linihan, co-founder, president, and COO, Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Advocado offers a fully integrated ad verification, attribution, and campaign coordination platform, allowing advertisers, media organizations, and publishers to track, measure, and amplify the impact of their ads, online and offline. The first-party data management platform instantly generates, integrates, analyzes, and activates data to deliver results, maximizing customer campaigns and advertising dollar ROI across all screens. The company recently acquired Kantar BVS to gain market share in the broadcast, radio, and digital ad verification space.